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Wal-Mart Supersizes Sawbuck Sale 'Monopoly' Among 100+ $10 Toys Date: 10/1/2009 |
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If it?s October (oops, make that late September), it must be time for Wal-Mart to fire its opening salvo in the holiday toy sales war. Sure enough, the retailing giant has announced that it is expanding its recession-based 2008 $10 toy list tenfold, inflating the number of sawbuck sales items from 10 to more than 100. Last October with the U.S. economy cratering in the wake of financial disasters, Wal-Mart cut the price of ten popular toys to $10 to lure bargain-hungry early Christmas shoppers. Demand was so great that before the holiday season was over the mega-chain had sold out of all ten toys in spite of Wal-Mart?s logistical expertise and clout with suppliers. This year, armed with new survey-based research about the buying habits of its customers, the world?s largest retailer, which has managed to increase sales during the current recession, has greatly expanded its $10 toy promotion. Among the items included, which are discounted from 20% to 50%, are the venerable family board games Monopoly, Connect 4, Battleship, Trouble, and Jenga, several new Transformers: Revenge of the Fallen Deluxe Action Figures, Barbie Cut and Style Rapunzel, a Play-Doh Burger Builder Set, Hot Wheels Trick Track, Tonka Light and Sound Dump and Fire Trucks, and My Little Pony So Soft Newborn. Wal-Mart has also pledged that its stores will meet the advertised price of any local stores that sell any of the items on the list for under $10. The Wal-Mart sale ends on December 25th. Wal-Mart?s research indicates that 70% of its customers begin their holiday shopping before Thanksgiving and 20% have completed their purchases of Christmas items by Turkey Day, which may explain why they moved up the announcement of this program from October 8th last year to September 30th. |
| Source: ICv2 |
