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'Avatar' Sets Overseas Record Domestic Mark in Sight Date: 1/25/2010 |
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For the sixth week in a row Avatar ruled the weekend box office thanks to an estimated total of $36 million, a mere 15.9% drop from last week. Avatar is the first film since Titanic to top the box office for six consecutive weekends. Overseas the film has now earned $1.288 billion, eclipsing Titanic??s 13-year-old international box office record of $1.242 billion. Of course adjusted for ticket price inflation, Titanic??s total would be in the neighborhood of $1.66 billion. Meanwhile Avatar??s domestic total has swelled to nearly $553 million eclipsing The Dark Knight and within easy range of Titanic??s record total of $600.7 million. Weekend Box Office (Studio Estimates): January 22-24, 2010 Film Wknd Gross Screens Avg./Screen Total Gross 1 Avatar $36,000,000 3,141 $11,461 $552,797,000 2 Legion (2010) $18,200,000 2,476 $7,351 $18,200,000 3 The Book of Eli $17,000,000 3,111 $5,464 $62,003,000 4 The Tooth Fairy $14,500,000 3,344 $4,336 $14,500,000 5 The Lovely Bones $8,800,000 2,571 $3,423 $31,624,000 6 Sherlock Holmes $7,115,000 2,670 $2,665 $191,564,000 7 Extraordinary Measures $7,000,000 2,549 $2,746 $7,000,000 8 Alvin and the Chipmunks: The Squeakquel $6,500,000 2,973 $2,186 $204,237,000 9 It's Complicated $6,190,000 2,301 $2,690 $98,650,000 10 The Spy Next Door $4,750,000 2,924 $1,624 $18,710,000 Still, to put Avatar??s considerable financial achievements in perspective, in spite of its record-setting performance, Cameron??s 3D outer space saga has still sold fewer tickets than Home Alone, Forrest Gump, and the first Spider-Man film. But Avatar continues to boost 2010??s box office, with the top 10 films?? collective grosses up 6% this weekend over 2009 and 16% over the same weekend in 2008. In second place this week was Legion, the horror film directed by Scott Stewart, who is also helming Priest, the humans versus vampire film based on the Tokyopop manhwa series that is due to debut in theaters in August. Legion appealed to an older (54% over 25) male (58%) audience. Just behind Legion, which earned an estimated $17 million was the Hughes brothers?? The Book of Eli, which brought in an estimated $16 million. Fox??s The Tooth Fairy starring ??The Rock?? debuted in fourth place with $14.5 million. Peter Jackson??s The Lovely Bones dropped 48% and finished fifth with $8.8, while Guy Ritchie??s Sherlock Holmes fell only 28% and ended up in sixth with a 5-week cumulative that is now over $190 million. The new Holmes movie could be over the $200 million mark by the end of next weekend, which would make it the ninth movie from 2009 to pass that mark. Other films approaching financial milestones include Universal??s geriatric comedy It??s Complicated, which is closing in on $100 million as is Disney??s 2D animated film, The Princess and the Frog. |
| Source: ICv2 |
