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'Eclipse' Leads Box Office Surge Up 19% Over Last Year Date: 7/6/2010 |
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The Twilight Saga: Eclipse earned an estimated $82.5 million over the four-day July 4th weekend giving the Summit release a mammoth total of $175.2 million after six days of release. Coupled with a potent debut from the poorly-review The Last Airbender, which earned an estimated $53.1 million, and a strong holdover showing by Toy Story 3, which brought in $42 million, the box office soared 19% over last year when Transformers: Revenge of the Fallen remained on top with $42.3 million and 22% from 2008 when Hancock debuted at #1 with $62.6 million. Weekend Box Office (Studio Estimates): July 2 - 4, 2010 Film Weekend Gross Screens Average/ Screen Total Gross Wk# 1 The Twilight Saga: Eclipse $69,000,000 4,468 $15,443 $161,000,000 1 2 The Last Airbender $40,525,000 3,169 $12,788 $56,825,000 1 3 Toy Story 3 $30,174,000 4,028 $7,491 $289,000,000 3 4 Grown Ups $19,100,000 3,534 $5,405 $77,681,000 2 5 Knight & Day $10,400,000 3,104 $3,351 $45,708,000 2 6 The Karate Kid $8,100,000 3,109 $2,605 $151,623,000 4 7 The A-Team $3,150,000 2,153 $1,463 $69,240,000 4 8 Get Him to the Greek $1,251,000 884 $1,415 $57,492,000 5 9 Shrek Forever After $847,000 957 $885 $232,230,000 7 10 Cyrus $774,000 77 $10,052 $1,492,000 3 Because films that open over the 4th tend to debut before the weekend, their actual weekend totals are somewhat depressed, but Eclipse?s six-day total is close to Spider-Man 2?s massive $180.1 million six-day score from 2004 (though if adjusted for ticket price inflation Spidey 2?s total would be north of $195 million). The Twilight series appears to be getting more front loaded, and Eclipse is still tracking just behind its predecessor New Moon ($178 million in its first 6 days), but the property remains very strong. Summit indicates that weekend Eclipse customers were 35% male, which is up a solid 15% from New Moon, though it should be noted that the audience for Eclipse?s Wednesday opening was more than 80% female. The Last Airbender managed only a 9% positive rating from review aggregator Rotten Tomatoes, but the young, primarily male fans of the Nickelodeon animated property came out in droves anyway. Earning an estimated $53.1 million over the 4-day weekend, The Last Airbender could experience a major drop next weekend, but it has already brought in over $70 million domestically. Pixar?s Toy Story 3 has now passed the $300 million mark, and could potentially have a chance at $400 million given the ?legs? demonstrated by the typical Pixar release. Toy Story 3 will face direct competition this coming weekend with the release of the heavily advertised animated film Despicable Me. The Adam Sandler-led Grown Ups finished in fourth place with a $26.5 million total and, with its total already over $85 million, it will certainly break the $100 million mark. The A-Team, which finished in the seventh spot, has earned just over $70 million in 4 weeks and appears unlikely to make the century mark. As for comic book-based movies, Iron Man 2 finished in 12th place and brought its summer-leading total to $308.5 million, while at the other end of the success spectrum, Warner Bros.? Jonah Hex has been ignominiously pulled from theaters marking it as 2010?s biggest ?bomb? so far. |
| Source: ICv2 |
