Anime News

Experimental Broadcast Techniques
Date: 11/10/2005
It's been revealed that 3 TV anime works co-produced by SKYPerfecTV's Well Think subsidiary will be getting a broadcast distribution spread in some new and unique ways. The past saw the traditional method of one show being broadcast exclusively on a single network or even the more recent method of a show getting a Terrestrial and Satellite broadcast. Now, Jigoku Shoujo, which began airing in Japan in early October, is getting 2 major terrestrial (5.00 on Saturday - Tokyo MX, 1.55 on Saturday - MBS) and 2 satellite (6.30 on Friday - Animax, Midnight on Tuesday - Kids Station (SKYPerfecTV CS)) network distribution channels. Further breaking from tradition, the broadcasts will sometimes fall on the same day on competeing networks. SKYPerfecTV has admitted they are trying to construct a new broadcasting form with the move. A representative of the network told Japanese newspaper, The Daily Yomiuri that the terrestrial broadcast audience rating has fallen off in recent years because of the influence of the falling birthrate, and the withdrawal tendency from prime time TV continues in the country. So many of the broadcast times for Jigoku Shoujo fall in the late night. Well Think is a newcomer to anime production and, up to now, has invested in movies such as "Negotiator", TV dramas and the ASTRO baseball team. It's also emphasized that via this method the broadcasting cost is cut by 1/5th.
Source: Anime News Service