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Toei Establishes Representative Office In China Date: 5/16/2006 |
| Tentatively titled "Toei Animation (Shanghai) Representative Office", leading Japanese animation studio Toei Animation is making a big move into the Chinese market by planting roots in the ultra-modern city of Shanghai. The representative office aims to help the company further leap into foreign markets at this time of the company's 50th anniversary. Toei has had a positive business relationship with the Asian region since the 1970's. An overseas subsidiary was established in Hong Kong to serve as a business base in the Asian region in March, 1997. Sales in the region at the period of March, 2005 exceeded one billion Yen. Toei admits their sales in the Chinese market are sluggish at present and they are looking to make positive progressions with the move. "Digimon Adventure" began broadcast in China in February, 2006 and "Dragonball" begins in June. The office will allow Toei to collect local information more closely and the business develops more effectively and efficiently. |
| Source: Anime News Service |
