Anime News

Tokikake Director Hosoda Speaks
Date: 1/31/2007
The special "What Do You Express With Media?" lecture, held in conjunction with the Agency for Cultural Affairs Media Arts Festival 10th Anniversary "Power Of Expression Of Japan" innitiative took place in Roppongi January 29th. Tokyo University Professor Yasuki Hamano was the symposium's host, Director Mamoru Hosoda and Tsunetaro Sugiyama of Dentsu spoke as panelists. Hosoda mentioned the high praise Toki wo Kakeru Shoujo has gotten at international film festivals: "A world market has been established without a hint of consideration. Because animation is also seen by children, there is a certain "public responsibility" that one must always consider when developing the work. Even if there are differences and economic discrepancies within a given culture I think people on the whole are the same. Seeing the reactions in various overseas film festivals the sense of "public responsibility" to deliver in a project grows stronger." Tsunetaro Sugiyama said Dentsu's animation promotion techniques have grown more individualistic in recent years to include using Google's Ad Words system which returns ads based on search terms entered into the search engine. Eg has images from the talk.
Source: Anime News Service