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Anime News

Grapevine Unveils MeMe And My World
Date: 2/16/2005
Bright colors, music, hip clothes, diverse cool friends are at the center of young girls and boys relationships today. "MeMe and My World(tm)" captures and reflects those emotional relationships in its stories and products. This global focused property includes Publishing (Manga), TV, Video, Toys and Games.
The future is bright for Children and Family properties developer and innovator; Grapevine Entertainment Company....who is launching "MeMe and My World(tm)" featuring the Emotionals(tm) in New York at Kidscreen Summit and the International Toy Fair. Executed in the traditional Japanese animation style, the wonderful world of MeMe Yoshida begins in Japan. MeMe, a traditional Japanese girl having fun, living life as a young teen, when her father's job transfer brings her reluctantly to America where after considerable misunderstandings she makes new and very diverse friends.

The excitement and fun continues in America as she experiences and learns about the diversity of America, its fashion, its slang, its food, its music and most importantly its people. Her new friends include personality types that include grunge, valley girl, geeks, and surfer dudes to hip hop. Also included are three adorable pets and a never ending array of lovable, huggable Emotionals(tm). These Emotionals are magical animal reflections of a teenager's emotions both good and bad.

MeMe and My World, a one of a kind property, captures the diversity, energy, emotional relationships, music, and fashion of young teens across America and the world. Designed to reach the fans of Raven Symone, Lizzie McGuire, Hilary Duff and Utada Hikaru the property is uniquely positioned to capture the tween girl audience.

"This property is relevant and on trend in style and attitude to today's young girls. There is no question that every young girl or boy will be able to find a reflection of them selves in the wonderful cool world of MeMe Yoshida," said Jacob Miles, President and Founder of Grapevine Entertainment Co.

"We are sure that every retailer and potential licensee will immediately recognize the appeal of the MeMe and My World brand and how it can drive revenue."

Grapevine Entertainment will be introducing this new exciting brand at the KIDSCREEN SUMMIT and The International Toy Fair in New York through private meetings with potential licensors in retail, toys, TV/Film, publishing, videogames, sportswear, stationary and gift products. Initial focus will be on building the brand through long term licensing and marketing programs with industry leaders across all product categories.

To assure that the buzz and excitement gets out on the street and in the stores for MeMe and My World, Grapevine Entertainment and its partners will launch a comprehensive marketing and licensing campaign beginning in the spring that will include national advertising and promotions, outreach to the Anime community, girl and teen publications. Celebrity seeding, endorsements and promotions in the music, TV, Film, Fashion and Anime industry and an updated interactive web environment at www.memeandmyworld.com, that will feature one-of-a-kind relationship based activities and introduce the individual characters.
Source: Anime News Service