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Anime News

TOKYOPOP Introduces "Manga After Hours"
Date: 3/7/2005
Thanks for the heads-up by Kiril, this blog entry on Thought Balloons talks about plans by TOKYOPOP to re-brand a number of their titles and probably introduce new ones. This campaign is designed towards pushing books towards women, particularly in the pre-summer season. "We'll be promoting the books as summer reading," Tokyopop publicity director Susan Hale told the magazine. "The manga format is a benefit ? most can be read in an hour, making them perfect for an evening bubble bath, the beach or a lazy moment on the couch." The line's first titles will be books by Erica Sakurazawa. The Tramps Like Us and Happy Mania series also will join Manga After Hours."
Source: Anime on DVD