Banner - Funko

Banner - One Piece

Banner - Black Clover

Banner - Sonic Logo

Merchandise
Accessories
Cell Phone
Jewelry
Necklace
Pins and Buttons
Wallets
Apparel
Bags
Blu-Ray
Books
Character Goods
Cups and Mugs
Magnets
Merchandise
Figures
Action Figures
Figures
Statues
Games
Board Games
Playing Cards
Trading Card Games
Key Chains
Model Kits
Plush
Retailer Supplies
Stationery
Wall Art
General
New Arrivals
Pre-Orders
Recent Restocks
Manufacturers
Net Newsletter
Downloads
Miscellaneous
Bootleg Warning
Wholesale Section
Career Opportunities
Vendor Guide
About Us
Contact Us
Anime News
Trailers
UPS Map



Anime News

Target, KB Respond to Walmart In Holiday Toy Price War
Date: 10/6/2008
Target and KB Toys have responded to Walmart?s aggressive opening salvo in this year?s holiday toy price war with cuts of their own. Wal-Mart announced that prices on ten popular toys and games, including the red-hot Bakugan game, would be cut to $10 (see ?Wal-Mart Fires Opening Price Cut Salvo?).



KB announced price cuts on ?hundreds of items,? with prices cut to $10 or less on over 200 toys. The company also offers a Super Value Program, and Extreme Value! products, both offering reduced prices on targeted items (KB is offering some videogames as low as $9.98, and some DVDs as low as two for $9.98). KB is selling Are U Smarter than a 5th Grader, the High School Musical Card Game, Spider-Man Operation, and over two dozen other games for $8. KB is also selling NFL and MLB Action Figures for $5 each.



Target responded by announcing that it was shopping its competitors? stores ?to ensure that it has the best prices on the most-wanted items, including popular toys for $10 or less.?



While this year?s holiday toy price war started at about the same time as last year?s, there appears to be a different focus this year: lower priced toys are being showcased to attract consumers in the current difficult economic environment.
Source: ICv2