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Anime News

Japanese Otaku Market Worth 411 Billion Yen
Date: 10/6/2005
According to just released research conducted by the Nomura Research Institute of Technology and Economics, Japan's total "Otaku" demographic for 2004 represents 1.72 million people and about 411 billion Yen. The criteria of this culture strata is defined as "One who spends almost all money and time on their hobby and leisure". Questioned via internet, about 10,000 respondents took part in the survey. They were then ranked together into about 12 subfields such as Idol, Anime, Manga, Game etc.. Comic fans took the largest share of the Otaku pie with an estimated 350,000 die hard fanatics (spending around 83 billion Yen), Idol fans were next with about 280,000 representitives. The institute's official website is http://www.nri.co.jp/.
Source: Anime News Service