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China to Expand its Anime Market Date: 2/11/2005 |
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Chinese Government Aims to have Chinese Produced Animation Acquire the Majority of the Domestic Market and Increased International Market Share. -------------------------------------------------------------------------------- According to Shinka News Net Japan the Chinese government's Ministry of Culture has started working on adjustements to Chinese law that will promote growth of the animation, comic-book and gaming industries. Using money from the national budget, the government aims to have Chinese animation acquire a majority share of the national market and enlarge its share in the international market over a period of 3 to 5 years. The 6 main goals of the ministry are as follows: 1. Adjustment to the market environment to aid the growth of the animation and gaming industries through legal and political measures; 2. Increase the share of Chinese original animations in the domestic market. Acquire a share of the international market; 3. Promotion of anime and games suited for minors; 4. Incubation of the industry, construction of business park for animation and gaming companies; 5. Stricter import criteria, introduction of superior international games; preventing the import of goods that are unfit for the country; 6. Introduction of animation and gaming exhibits and fairs. |
| Source: Anime News Network |
