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Anime News

Dark Knight DVD $3.99 Hyper-deflation Continues
Date: 11/13/2009
The hyper-deflation of entertainment products online this holiday season is now moving to brick and mortar. Target will be selling The Dark Knight DVD, originally released last year, at $3.99. Other $3.99 titles are older: Elf, Sex and the City, and Forgetting Sarah Marshall. The Dark Knight Blu-ray and others are $12.99.



Other films range from $5.99 to $10.0, including fairly recent animated releases.



TV season sets, including Supernatural, will be as low as $8.99.



Major retailers have made entertainment products a battleground of price-cutting this holiday season, with advance order hardcovers under $9.00 (see ?Online Book Price Wars?) and advance order DVDs under $10 (see ?Walmart Opens New Front in Online Price War?).
Source: ICv2