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Anime News

ADV Films Exploits BitTorrent for Advertising
Date: 8/23/2005
ADV Films has begun exploiting BitTorrent, a file sharing system renowned for enabling digital piracy, to advertise its films, according to a report in the New York Times (free registration required). After a successful trial advertising Madlax in July, ADV has assembled more extensive promotional packages for Gilgamesh and Goddanar specifically for release on BitTorrent.
Source: Toon Zone