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Books Expected to Decline by One Third Date: 11/23/2011 |
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As Digital Increases Seven-Fold Published: 11/20/2011, Last Updated: 11/21/2011 06:23am Industry-wide sales of print books are expected to decline by one third between 2010 and 2015, from $21 billion to $14 billion, according to a presentation by Barnes & Noble at the Liberty Media investor meeting last week as reported by Publishers Weekly. During the same period, sales of digital books are expected to increase seven-fold, from $1 billion in 2010 to $7 billion in 2015. That would put over-all sales of books (print and digital combined) down less than 5% from 2010 to 2015. Barnes & Noble expects to increase its share of print books during that period from 17% to 20% due to the collapse of Borders and reductions in the number of book titles carried by mass merchants. B&N feels its digital book sales will benefit from having in-store sales and service for the Nook, vs. Amazon, which does not have a brick and mortar service footprint. B&N also has high hopes for digital newsstand, app sales, and its self-publishing tool. |
| Source: ICv2 |
